Privacy Policy

New Life Funeral Director (“we,” “us,” “our,” “New Life”) is committed to protecting the privacy of individuals who visit our website or engage our services. This Privacy Policy explains how we collect, use, disclose, and protect personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.

By using our website or engaging our services, you consent to the collection, use, and disclosure of your personal data as described in this Policy.

1. What Personal Data We Collect

Depending on how you interact with us, we may collect:

• Contact information you provide directly — name, phone number, email address, WhatsApp contact — when you reach out via our website, phone, or WhatsApp
• Information about the deceased and the bereaved family, where relevant to arranging funeral, repatriation, or related services (e.g. next-of-kin details, religious/denominational preferences, documentation required for repatriation or cremation/burial arrangements)
• Website usage data, collected automatically via Google Analytics 4 (GA4) — such as pages visited, time on site, device/browser type, and general location (city-level, not precise address)
• Enquiry and correspondence records — messages sent via our contact form or WhatsApp, which we retain to respond to and follow up on your enquiry

We do not knowingly collect payment card details through our website. Any payment arrangements are handled directly and separately.

2. How We Use Your Personal Data

We use personal data only for purposes that are reasonable and directly related to:

• Responding to enquiries and providing quotations for our services
• Planning, coordinating, and delivering funeral, repatriation, cremation, burial, and related services
• Liaising with third parties on your behalf where necessary (e.g. parishes, crematoriums, cemeteries, embassies, shipping/repatriation agents) — only with your knowledge and consent
• Maintaining records required for regulatory, documentation, or legal compliance purposes
• Improving our website and services (via aggregated, non-identifying analytics)
• Communicating updates relevant to services you have engaged, such as arrangement confirmations

We do not use personal data for unrelated marketing purposes without separate, explicit consent.

3. Disclosure of Personal Data

We do not sell personal data. We may disclose personal data to:

• Third parties directly involved in delivering the service you’ve engaged (e.g. the parish or church for a Catholic funeral Mass, crematorium or cemetery operators, embassies or shipping agents for repatriation cases)
• Our website hosting and analytics providers (e.g. Google Analytics), solely to operate and improve the website
• Government or regulatory authorities, where required by law (e.g. death registration, cross-border repatriation documentation)

We require any third party we share data with to handle it responsibly and only for the purpose it was shared.

4. Cookies and Analytics

Our website uses Google Analytics 4 to understand how visitors use the site, in aggregate and non-identifying form where possible. This may involve cookies stored on your device. You can disable cookies through your browser settings; this may affect some website functionality but will not affect our ability to respond to direct enquiries made via phone, WhatsApp, or the contact form.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, regulatory, or record-keeping requirements (for example, documentation related to repatriation or cremation/burial may need to be retained for a period after service completion). Where data is no longer needed, we take reasonable steps to securely delete or anonymise it.

6. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or loss. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights Under the PDPA

Subject to applicable exceptions under the PDPA, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Withdraw consent for the collection, use, or disclosure of your personal data, subject to legal or contractual restrictions

To exercise any of these rights, please contact us using the details below. We will respond within a reasonable timeframe as required under the PDPA.

8. Contact Us / Data Protection Officer

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

New Life Funeral Director Kelvin Mark

Email: [email protected]

Phone/WhatsApp: +65 9111 8804

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will reflect the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the updated Policy.